This race is the main fund raiser for Priceless Beginnings ( a 501c3 Non Profit). All proceeds will go to Priceless Beginnings General Fund. This fund support basic needs, camps for children, and emergency safety cost needs of victims. It allows children to gain a sense of normalcy at a chaotic time in their lives. Priceless Beginnings also partners with other nonprofit organizations in the area to support other areas of concerns for victims of Domestic Violence. It was created in memory of Jenna Scott and Michael Swearingin.